It started as a breastfeeding brand…..
We’ve created a line of apparel and products that embody the powerful energy that comes with breastfeeding, and we’re committed to empowering mothers to embrace their unique journey without feeling the need to hide or apologize.
But we couldn’t leave out the aunties!
As our bold apparel gained popularity, we began to receive inquiries from women who wanted to celebrate the powerful bond between aunties and their nieces and nephews. And why not? Aunties are often the unsung heroes in a child’s life, providing invaluable guidance, wisdom, and support that can make all the difference. At our brand, we’re dedicated to shining a spotlight on the unique perspective that aunties bring to a child’s growth and development, and the immeasurable impact they have on shaping the next generation.